International Research Collaboration

Making the full contribution of nursing visible.

An international research collaborative advancing the science, measurement, and global understanding of nursing’s brand image.

Engaged Countries

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Countries Engaged in BIN Research & Scholarship

Engaged Countries

Engaged Countries

Engaged Countries

Explore the Field

A guided path through the science of nursing’s brand image.

The international research collaborative advancing BIN science.

The validated scales that make nursing's brand image measurable.

Empirical evidence on the gap between perception and contemporary practice.

Aligning nursing's brand image with the contemporary profession.

Science that measures.|Collaboration that unites.|Evidence that advances nursing.

A global framework for advancing research, collaboration, and Brand Image of Nursing science.