Purpose of the Symposium

To explore ways to consistently integrate, communicate, advocate, and transform the brand image All Nurses are Leaders within and across nursing practice, education, research, advocacy, policy/regulatory settings, technology/innovation, professional associations, and throughout the public domain.

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The Mission of IBIN

To unify and communicate the professional brand image that

All Nurses are Leaders throughout every corner of nursing and across the globe.

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Definition of the Brand Image of Nursing

All the thoughts, associations, beliefs, feelings, ideas, emotions, and impressions that arise when you think about nursing.