Virtual Symposium on the Brand Image of Nursing 2022
Virtual Event Schedule
Symposium on the Brand Image of Nursing
Oct 18, 8:00am - 4:00pm | Online
Schedule "At a Glance"
Tuesday, October 18
8:00 AM - 8:20 AM
20 minutes
8:20 AM - 9:20 AM
1 hour
Welcome and Greetings
Xavier University, TriHealth
Keynote Presentation: Who We Are, Who We Want to Be
Tom Hayes, PhD and Judi Godsey, PhD, MSN, RN
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Describe the Brand Image of Nursing as perceived by Registered Nurses.
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Explore research findings describing nurses’ current versus desired image.
9:20 AM - 9:30 AM
10 minutes
Break
9:30 AM - 10:30 AM
1 hour
Brand Image of Nursing: Perceptions of the Public (Oh My!)
Judi Godsey, PhD, MSN, RN and Tom Hayes, PhD
10:30 AM - 10:50 AM
20 minutes
International BIN Researchers From China and Oman
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Lu Zhou, PhD, MS, RN, Rajamangala University of Technology Tawan-OK, Thailand
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Judie Arulappan, PhD, MSC(N), DNSc, RN, Sultan Qaboos University, Al khoudh, Muscat, Sultanate of Oman
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Describe the Brand Image of Nursing among the public.
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Explore national/international research findings comparing public/nurses’ perceptions of the brand image of nursing.
10:50 AM - 11:00 AM
10 minutes
Break
11:00 AM - 11:30 AM
30 minutes
11:30 AM - 12:00 PM
30 minutes
Tapping Into Nursing's Authentic Power to Lead
Kelly Bohnhoff, PhD, RN
Time to Re-Imagine Nursing in a World Where All Nurses Are Leaders
Janice Brewington, PhD, RN, FAAN
12:00 PM - 12:30 PM
30 minutes
All Nurses Are Leaders: Shifting Collective Conscious From Barriers to Opportunities
3 Breakout Rooms (Pick 1 Session):
1) Education
2) Practice
3) Research/Technology/Policy/Others TBD Based on Registrations
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Consider strategies that advance the brand image All Nurses are Leaders across all corners of the nursing profession and throughout the public domain.
12:30 PM - 1:00 PM
30 minutes
Lunch
1:00 PM - 2:20 PM
1 hour, 20 minutes
Expert Leader Panel Discussion
Moderated by Tom Hayes, PhD, Dean Williams College of Business
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Janice Brewington, PhD, RN, FAAN, Chief Program Officer, National League for Nursing, Washington, DC
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Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice, University of Kansas School of Nursing
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M. Lindell Joseph, PhD, RN, FAAN, FAONL, Clinical Professor and Director, Health Systems/Administration Program, The University of Iowa
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Judi Godsey, PhD, MSN, RN, DNP Faculty, University of Kentucky, Co-Founding Director, Institute for the Brand Image of Nursing
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Recognize sources of knowledge for brand theory, marketing strategies, and branding techniques that support All Nurses are Leaders as the consistent brand image for the nursing profession.
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Apply principles of brand theory in the redesign of a nurse leader brand image that supports nursing recruitment, retention, and professional self-actualization.
2:20 PM - 2:30 PM
10 minutes
Break
2:30 PM - 3:20 PM
50 minutes
Round Table Break Out Discussions: Translating Research Into Practice
Pick 1 Session:
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Nursing Practice: Discussion Led by Chief Nursing Officers
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Nursing Educators: Discussion Led by Deans/Directors
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Other Focused Breakout Sessions: TBD
3:20 PM - 3:55 PM
40 minutes
Round Table Sharing: How to Live the Brand Image All Nurses Are Leaders
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Strategize innovative ways to integrate, communicate, advocate, and transform the brand image All Nurses are Leaders at state, national, and international levels.