Tuesday, October 18
8:00 AM - 8:20 AM
20 minutes
8:20 AM - 9:20 AM
1 hour
Welcome and Greetings
Xavier University, TriHealth
Keynote Presentation: Who We Are, Who We Want to Be
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Tom Hayes, PhD, Dean, Williams College of Business, Xavier University
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Judi Godsey, PhD, MSN, RN, Faculty, College of Nursing, University of Kentucky​
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Describe the Brand Image of Nursing as perceived by Registered Nurses.
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Explore research findings describing nurses’ current versus desired image.
9:20 AM - 9:30 AM
10 minutes
Break
9:30 AM - 10:30 AM
1 hour
Brand Image of Nursing: Perceptions of the Public (Oh My!)
Judi Godsey, PhD, MSN, RN and Tom Hayes, PhD
10:30 AM - 10:50 AM
20 minutes
International BIN Researchers From China and Oman
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Lu Zhou, PhD, MS, RN, Rajamangala University of Technology Tawan-OK, Thailand
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Judie Arulappan, PhD, MSC(N), DNSc, RN, Sultan Qaboos University, Al khoudh, Muscat, Sultanate of Oman​​
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Describe the Brand Image of Nursing among the public.
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Explore national/international research findings comparing public/nurses’ perceptions of the brand image of nursing.
10:50 AM - 11:00 AM
10 minutes
Break
11:00 AM - 11:30 AM
30 minutes
Tapping Into Nursing's Authentic Power to Lead
Kelly Bohnhoff, PhD, RN, Family Therapist, Author, Co-Founder Josephine's Clinic
11:30 AM - 12:00 PM
30 minutes
All Nurses Are Leaders: Using Our Voice to Shift from Barriers to Opportunities
Janie Heath, PhD, RN, Dean, College of Nursing, University of Kentucky
12:00 PM - 12:30 PM
30 minutes
Time to Re-Imagine Nursing in a World Where All Nurses Are Leaders
Janice Brewington, PhD, RN, FAAN, Chief Program Officer, National League for Nursing
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Consider strategies that advance the brand image All Nurses are Leaders across all corners of the nursing profession and throughout the public domain.
12:30 PM - 1:00 PM
30 minutes
Lunch
1:00 PM - 2:00 PM
1 hour
Expert Leader Panel Discussion
Moderated by Tom Hayes, PhD, Dean Williams College of Business
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Janice Brewington, PhD, RN, FAAN, Chief Program Officer, National League for Nursing, Washington, DC
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Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice, University of Kansas School of Nursing
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M. Lindell Joseph, PhD, RN, FAAN, FAONL, Clinical Professor and Director, Health Systems/Administration Program, The University of Iowa​
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Recognize sources of knowledge for brand theory, marketing strategies, and branding techniques that support All Nurses are Leaders as the consistent brand image for the nursing profession.
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Apply principles of brand theory in the redesign of a nurse leader brand image that supports nursing recruitment, retention, and professional self-actualization.
2:00 PM - 2:10 PM
10 minutes
Break​
2:10 PM - 3:00 PM
50 minutes
Round Table Break Out Discussions: Translating Research Into Practice
Virtual Breakout Rooms: Pick 1 Session
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Nursing Practice: Round Table Discussion Led by Chief Nursing Officers​
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Julie Holt, MSN, RN, CENP, CNO The Christ Hospital Health Network​
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Jennifer Skinner, MSN, RN, CNE TriHealth
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Nicole Barnett, DNP, RN, CIC, CNO Mercy Health Anderson
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Tiffany Mattingly, MSN, RN, Vice President, Clinical Strategies, The Health Collaborative
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Ramona Cheek, MSN, RN, CPHQ, VP Nursing Transformation and Innovation, Bon Secours Mercy Health
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Nursing Educators: Round Table Discussion Led by Deans/Directors​
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Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice, University of Kansas School of Nursing​
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M. Lindell Joseph, PhD, RN, FAAN, FAONL, Clinical Professor and Director, Health Systems/Administration Program, The University of Iowa
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Beth Cusatis Phillips, PhD, RN, CNE, CHSE, Strategic Nursing Advisor, ATI/ Ascend Learning
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3:00 PM - 3:30 PM
30 minutes
Rejoin Symposium for Round Table Sharing: How to Live the Brand All Nurses Are Leaders
Moderated by Tom Hayes, PhD, Dean Williams College of Business
3:30 PM - 3:50 PM
20 minutes
Closing Remarks and Acknowledgements
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Tom Hayes, PhD, Dean, Williams College of Business Xavier University
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Judi Godsey, PhD, MSN, RN, Faculty, College of Nursing, University of Kentucky
3:50 PM - 4:00 PM
10 minutes
CEs and Recorded Sessions​
Delanor Manson, MA, BSN, RN, CEO, KNA
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Strategize innovative ways to integrate, communicate, advocate, and transform the brand image All Nurses are Leaders at state, national, and international levels.