Tuesday, October 18
8:00 AM - 8:20 AM
8:20 AM - 9:20 AM
Welcome and Greetings
Xavier University, TriHealth
Keynote Presentation: Who We Are, Who We Want to Be
Tom Hayes, PhD and Judi Godsey, PhD, MSN, RN
Describe the Brand Image of Nursing as perceived by Registered Nurses.
Explore research findings describing nurses’ current versus desired image.
9:20 AM - 9:30 AM
9:30 AM - 10:30 AM
Brand Image of Nursing: Perceptions of the Public (Oh My!)
Judi Godsey, PhD, MSN, RN and Tom Hayes, PhD
10:30 AM - 10:50 AM
International BIN Researchers From China and Oman
Lu Zhou, PhD, MS, RN, Rajamangala University of Technology Tawan-OK, Thailand
Judie Arulappan, PhD, MSC(N), DNSc, RN, Sultan Qaboos University, Al khoudh, Muscat, Sultanate of Oman
Describe the Brand Image of Nursing among the public.
Explore national/international research findings comparing public/nurses’ perceptions of the brand image of nursing.
10:50 AM - 11:00 AM
11:00 AM - 11:30 AM
11:30 AM - 12:00 PM
Tapping Into Nursing's Authentic Power to Lead
Kelly Bohnhoff, PhD, RN
Time to Re-Imagine Nursing in a World Where All Nurses Are Leaders
Janice Brewington, PhD, RN, FAAN
12:00 PM - 12:30 PM
All Nurses Are Leaders: Shifting Collective Conscious From Barriers to Opportunities
3 Breakout Rooms (Pick 1 Session):
3) Research/Technology/Policy/Others TBD Based on Registrations
Consider strategies that advance the brand image All Nurses are Leaders across all corners of the nursing profession and throughout the public domain.
12:30 PM - 1:00 PM
1:00 PM - 2:20 PM
1 hour, 20 minutes
Expert Leader Panel Discussion
Moderated by Tom Hayes, PhD, Dean Williams College of Business
Janice Brewington, PhD, RN, FAAN, Chief Program Officer, National League for Nursing, Washington, DC
Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice, University of Kansas School of Nursing
M. Lindell Joseph, PhD, RN, FAAN, FAONL, Clinical Professor and Director, Health Systems/Administration Program, The University of Iowa
Judi Godsey, PhD, MSN, RN, DNP Faculty, University of Kentucky, Co-Founding Director, Institute for the Brand Image of Nursing
Recognize sources of knowledge for brand theory, marketing strategies, and branding techniques that support All Nurses are Leaders as the consistent brand image for the nursing profession.
Apply principles of brand theory in the redesign of a nurse leader brand image that supports nursing recruitment, retention, and professional self-actualization.
2:20 PM - 2:30 PM
2:30 PM - 3:20 PM
Round Table Break Out Discussions: Translating Research Into Practice
Pick 1 Session:
Nursing Practice: Discussion Led by Chief Nursing Officers
Nursing Educators: Discussion Led by Deans/Directors
Other Focused Breakout Sessions: TBD
3:20 PM - 3:55 PM
Round Table Sharing: How to Live the Brand Image All Nurses Are Leaders
Strategize innovative ways to integrate, communicate, advocate, and transform the brand image All Nurses are Leaders at state, national, and international levels.