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The inaugural Symposium for the Brand Image of Nursing: All Nurses Are Leaders was held on October, 18, 2022.  

Many thanks to the more than 170 people in attendance for making this first event so successful! 

The Brand Image of Nursing (BIN) refers to all the thoughts, associations, beliefs, feelings, ideas, emotions, and impressions that arise when one thinks about nursing. 

The purpose of the BIN Symposium was to explore ways to consistently integrate, communicate, advocate, and transform the brand image
All Nurses are Leaders within and across nursing practice, education, research, advocacy, policy/regulatory settings, technology/innovation, professional associations, and throughout the public domain.

The Mission of IBIN is to unify and communicate the professional brand image that
All Nurses are Leaders throughout every corner of nursing and across the globe.

The Symposium was led by the Co-Founding Directors of the Institute for the Brand Image of Nursing (IBIN):

Judi Godsey

Judi Allyn Godsey, PhD, MSN, RN,
DNP Faculty, University of Kentucky

Tom Hayes.png

Tom Hayes, PhD
Dean, Williams College of Business, Xavier University

A special thanks to each of our distinguished speakers, panel members, and international BIN researchers from China and Oman:

  • Kelly Bohnhoff, Ph.D., RN, LMFT, ACTP, CLNC

    • Advanced Trauma Practitioner, Nurse Consultant, and Author; Co-Founder Josephine’s Clinic, Inc.

  • Janie Heath, PhD, APRN-BC, FAAN, FNAP, FAANP, Dean

    • University of Kentucky College of Nursing

  • Janice Brewington, PhD, RN, FAAN

    • Chief Program Officer, National League for Nursing

  • Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF

    • Professor and Associate Dean, Innovative Partnerships and Practice

    • University of Kansas School of Nursing

  • M. Lindell Joseph, PhD, RN, FAAN, FAONL

    • Clinical Professor and Director, Health Systems/Administration Program

    • The University of Iowa

  • Beth Cusatis Phillips, PhD, RN, CNE, CHSE, Strategic Nursing Advisor

    • ATI Nursing Education

  • Julie Holt RN, MSN, CENP, Chief Nursing Officer/ Vice President

    • The Christ Hospital Health Network, Cincinnati, Ohio

  • Jennifer Skinner, MSN, BSN, RN, Senior Vice President, Chief Nursing Executive, TriHealth, Cincinnati, Ohio

  • Tiffany Mattingly, MSN, RN, Vice President, Clinical Strategies

    • The Health Collaborative, Cincinnati, Ohio

  • Nicole Barnett, DNP, RN, CIC, CNO

    • Mercy Health Anderson, Cincinnati, Ohio

  • Ramona Cheek, MSN, RN, CPHQ, VP Nursing Transformation and Innovation, Bon Secours Mercy Health, Cincinnati, Ohio

  • Lu Zhou, RN, MS, PhD, International Management Studies Program (IMSP) at Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology in Tawan-OK, Thailand

  • Judie Arulappan, MSC (N), PhD, DNSc, Sultan Qaboos University, Al khoudh, Muscat, Sultanate of Oman



Our deepest appreciation to the Symposium's Expert Advisory Team for their work over the past year:​​


  • Judi Allyn Godsey, PhD, MSN, RN

  • Tom Hayes, PhD

  • Kelly Bohnhoff, Ph.D., RN, LMFT, ACTP, CLNC

  • Elizabeth (Libbie) Bragg, PhD, RN, Assistant Professor (ret.)

  • Delanor Manson, MA, BSN, RN, CEO, Kentucky Nurses Association

  • Gigi Robison, MSN, RN, Clinical Education Specialist, Oncology at St. Elizabeth Healthcare

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